
Ralph Waite Consultant
resumes
3. On Management - a Case Study
Project:
Strategic Marketing:
Define
the product architecture
Position
product in the market place
Competitive comparison
Market potential
Product Marketing:
Establish
a price
Projected cost
Partners for the
implementation
Costs for portions by others
Product Sales:
Channel
analysis
Select beta site customers
Initial target market
Estimated volume
Breakeven based on the
organization
Validating the basis for
development
Implementation Project Management
Schedules